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About

Mission

The Intelligent Transportation Society of California (ITSCA) is a public/private professional organization formed to foster the development and deployment of intelligent transportation systems in California.

ITSCA seeks to educate all sectors on the merits of technology in transportation and serve as a forum for industry-wide networking. ITSCA believes that manufacturers, service providers, technology companies, and end-users can all benefit from initiatives that drive the implementation and commercialization of technology in transportation.

ITSCA facilitates partnerships that advance efficient transportation systems, and with that, strengthen California’s presence as a world leader of intelligent transportation research, development, deployment, and commercialization. Our goal is to add value to our target constituencies that include transportation agencies, private industry, elected officials, and end users, and to inspire improvement in public services while promoting opportunities for private investment.
ITSCA is a not-for-profit 501(c)(3), private-public organization.

History

ITSCA was established in 1994 through the collaborative efforts of the California Department of Transportation (Caltrans), Project California, and the California Council on Science and Technology. Startup funds were provided by the US Department of Commerce, Caltrans, and private industry, and later augmented when ITSCA received a 3-year contract from Caltrans to continue its mission. Since 2002, financial support has been generated from membership fees, sponsorships, and industry events. ITSCA is currently an autonomous and fully self-funded non-profit organization that enjoys significant membership increase each year! With our innovative programs and growing network, we’re on our way to becoming the premier destination for smart transportation information.

Board of Directors

Katherine Mertz

Katherine Mertz (President)

Director of Sales
Sensys Networks

Kenny Chao (Treasurer)

Consultant
AET & Associates

Dan Lukasik

Vice President
Parsons

Aravind Kailas, Ph.D.

Advanced Technology Policy Director
Volvo Group North America

Carlos Ortiz

Chief Operating Officer
ADVANTEC

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Dustin Hinds

Senior Account Executive, ITS Sales
CUBIC

Eva Moon

Eva Moon

Transportation Planning Manager
LA Metro

Gary Carlin

Gary Carlin

Director of Business Development
INRIX

Nagarajan Hemamalini

Hema Nagarajan, PE

Lead Consultant
WSP

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James Dreisbach-Towle

Senior Tolling and Technology Advisor
Gannett Fleming

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Jim Misener

Senior Director, Product Management
Global V2X Ecosystem Lead
Qualcomm

David Man (002)

David Man

Division Chief, Traffic Operations
Caltrans

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Mark Jensen

Principal – Director of Technology
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Monica Castellanos

Tolling & Emerging Mobility Solutions Consultant
HNTB Corporation

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Natasha Walia

Project Manager & Group Leader
Jacobs Engineering Group

Peter

Peter Puglese

City Traffic Engineer
City of Inglewood

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Robert Rich

Principal Planner
Metropolitan Transportation Commission

Steven Bradley

Steven Bradley

Iteris, Inc.

Victor Koo

Project Manager 
City of Pasadena

Senior Advisers
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Ben McKeever

Jane White

Melissa Hewitt

Steven Gota

Committees

LEADERSHIP

Katherine Mertz

(President)

Kenny Chao

(Treasurer)

Victor Koo

Robert Rich

Nominating Board
(Chairs)

Kaki Cheung

Northern California
(Chair)

Alyssa Phaneuf

Dan Lukasik

Southern California
(Co-Chairs)

OPERATING COMMITTEES

Membership

Networks with existing and new members for yearly renewals and benefits of membership.
Victor Koo (Chair)

Northern CA Section

Organizes luncheons, seminars & joint partner events in the Northern California region.
Nino Genoese (Chair)

Southern CA Section

Organizes luncheons, seminars & joint partner events in the Southern California region.
Alyssa Phaneuf (Co-Chair)
Dan Lukasik (Co-Chair)

Partnerships

Strategizes on potential partnerships & interfaces with partners on joint activities.
Carlos Ortiz (Chair)

Events & Annual Meeting

Plans & executes all aspects of Annual Conference production and other large events.
Alyssa Phaneuf (Co-Chair)
Melissa Hewitt (Co-Chair)

Awards & Scholarship

Plans & advertises scholarship opportunities and evaluates/awards winners each year.
Jim Misener (Chair)

Communications

Oversees social media & email communications to ITS contacts to promote events & news.
Aravind Kailas (Chair)

Website

Oversees ITSCA website updates to promote events & news.
Hema Nagarajan (Chair)

Diversity, Equity & Inclusion

Develops actions to promote diversity, equity & inclusion in the ITS community.
Monica Castellanos (Chair)

Bylaws

Dan Lukasik (Chair)

ITS America Liaison

Ben McKeever (Chair)

YPG Advisory

Shrota Sharma (Chair)

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