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About

Mission

The Intelligent Transportation Society of California (ITSCA) is a public/private professional organization formed to foster the development and deployment of intelligent transportation systems in California.

ITSCA seeks to educate all sectors on the merits of technology in transportation and serve as a forum for industry-wide networking. ITSCA believes that manufacturers, service providers, technology companies, and end-users can all benefit from initiatives that drive the implementation and commercialization of technology in transportation.

ITSCA facilitates partnerships that advance efficient transportation systems, and with that, strengthen California’s presence as a world leader of intelligent transportation research, development, deployment, and commercialization. Our goal is to add value to our target constituencies that include transportation agencies, private industry, elected officials, and end users, and to inspire improvement in public services while promoting opportunities for private investment.
ITSCA is a not-for-profit 501(c)(3), private-public organization.

History

ITSCA was established in 1994 through the collaborative efforts of the California Department of Transportation (Caltrans), Project California, and the California Council on Science and Technology. Startup funds were provided by the US Department of Commerce, Caltrans, and private industry, and later augmented when ITSCA received a 3-year contract from Caltrans to continue its mission. Since 2002, financial support has been generated from membership fees, sponsorships, and industry events. ITSCA is currently an autonomous and fully self-funded non-profit organization that enjoys significant membership increase each year! With our innovative programs and growing network, we’re on our way to becoming the premier destination for smart transportation information.

Board of Directors

James Dreisbach-Towle (President)

Senior Tolling and Technology Advisor
Gannett Fleming

Kenny Chao (Treasurer)

Consultant
AET & Associates

Dan Lukasik

Vice President
Parsons

Gary Carlin

Gary Carlin

Director of Business Development
INRIX

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Alicia Yang

Project Manager III
Orange County Transportation Authority

Aravind Kailas, Ph.D.

Advanced Technology Policy Director
Volvo Group North America

Carlos Ortiz

Chief Operating Officer
ADVANTEC

David Kobayashi

David Kobayashi

Senior Transportation Engineer
Santa Clara Valley Transportation Authority

David Man

Division Chief, Traffic Operations
Caltrans

Jim Misener

Senior Director, Product Management
Global V2X Ecosystem Lead
Qualcomm

Katherine Mertz

Director of Sales
Sensys Networks

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Mark Jensen

Principal – Director of Technology
transpogroup

Monica Castellanos PNG

Monica Castellanos

Tolling & Emerging Mobility Solutions Consultant
HNTB Corporation

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Natasha Walia

Project Manager & Group Leader
Jacobs Engineering Group

Peter

Peter Puglese

City Traffic Engineer
City of Inglewood

Robert Rich PNG

Robert Rich

Manager – Speed & Reliability
Community Transit

Shrota Sharma

Principal Transportation Planner
LA Metro

Steven Bradley

Steven Bradley

Regional Vice President, Pacific
Iteris, Inc.

Victor Koo

Project Manager 
City of Pasadena

Senior Advisers
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Ben McKeever

Jane White

Melissa Hewitt

Steven Gota

Committees

LEADERSHIP

James Dreisbach-Towle

(President)

Kenny Chao

(Treasurer)

Katherine Mertz

Nominating Board
(Interim Chair)

Gary Carlin

Northern California
(Chair)

Alyssa Phaneuf

Southern California
(Chair)

OPERATING COMMITTEES

Membership

Networks with existing and new members for yearly renewals and benefits of membership.
Victor Koo (Chair)

Northern CA Section

Organizes luncheons, seminars & joint partner events in the Northern California region.
Gary Carlin (Chair)

Southern CA Section

Organizes luncheons, seminars & joint partner events in the Southern California region.
Alyssa Phaneuf (Chair)

Partnerships

Strategizes on potential partnerships & interfaces with partners on joint activities.
Carlos Ortiz (Chair)
Gary Carlin (Co-Chair)

Events & Annual Meeting

Plans & executes all aspects of Annual Conference production and other large events.
Katherine Mertz (Chair)

Awards & Scholarship

Plans & advertises scholarship opportunities and evaluates/awards winners each year.
Jim Misener (Chair)

Communications

Oversees social media & email communications to ITS contacts to promote events & news.
Aravind Kailas (Chair)

Website

Oversees ITSCA website updates to promote events & news.
Steven Bradley (Chair)

Diversity, Equity & Inclusion

Develops actions to promote diversity, equity & inclusion in the ITS community.
Monica Castellanos (Chair)
Natasha Walia (Co-Chair)

Bylaws

Dan Lukasik (Chair)

ITS America Liaison

Steven Bradley (Chair)

YPG Advisory

TBD (Chair)

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