The Intelligent Transportation Society of California (ITSCA) is a public/private professional organization formed to foster the development and deployment of intelligent transportation systems in California.
ITSCA seeks to educate all sectors on the merits of technology in transportation and serve as a forum for industry-wide networking. ITSCA believes that manufacturers, service providers, technology companies, and end-users can all benefit from initiatives that drive the implementation and commercialization of technology in transportation.
ITSCA facilitates partnerships that advance efficient transportation systems, and with that, strengthen California’s presence as a world leader of intelligent transportation research, development, deployment, and commercialization. Our goal is to add value to our target constituencies that include transportation agencies, private industry, elected officials, and end users, and to inspire improvement in public services while promoting opportunities for private investment.
ITSCA is a not-for-profit 501(c)(3), private-public organization.
ITSCA was established in 1994 through the collaborative efforts of the California Department of Transportation (Caltrans), Project California, and the California Council on Science and Technology. Startup funds were provided by the US Department of Commerce, Caltrans, and private industry, and later augmented when ITSCA received a 3-year contract from Caltrans to continue its mission. Since 2002, financial support has been generated from membership fees, sponsorships, and industry events. ITSCA is currently an autonomous and fully self-funded non-profit organization that enjoys significant membership increase each year! With our innovative programs and growing network, we’re on our way to becoming the premier destination for smart transportation information.
Board of Directors
Networks with existing and new members for yearly renewals and benefits of membership.
Victor Koo (Chair)
Northern CA Section
Organizes luncheons, seminars & joint partner events in the Northern California region.
Nino Genoese (Chair)
Southern CA Section
Organizes luncheons, seminars & joint partner events in the Southern California region.
Alyssa Phaneuf (Co-Chair)
Dan Lukasik (Co-Chair)
Strategizes on potential partnerships & interfaces with partners on joint activities.
Carlos Ortiz (Chair)
Events & Annual Meeting
Plans & executes all aspects of Annual Conference production and other large events.
Alyssa Phaneuf (Co-Chair)
Melissa Hewitt (Co-Chair)
Awards & Scholarship
Plans & advertises scholarship opportunities and evaluates/awards winners each year.
Jim Misener (Chair)
Oversees social media & email communications to ITS contacts to promote events & news.
Aravind Kailas (Chair)
Oversees ITSCA website updates to promote events & news.
Hema Nagarajan (Chair)
Diversity, Equity & Inclusion
Develops actions to promote diversity, equity & inclusion in the ITS community.
Monica Castellanos (Chair)
Dan Lukasik (Chair)
ITS America Liaison
Ben McKeever (Chair)
Shrota Sharma (Chair)